SEO is Content Marketing
You might have heard of something called search engine optimization. You might know it by the acronym SEO. If you know what it is, then you already know why certain terms or specific word searches do not display your website. You also know why search engine optimization is important for your business.
If search engine optimization or SEO is a new and unfamiliar term, this will prove to be invaluable information to help your business grow. Keep in mind that you do not need to know or understand SEO to use it. That's why we are here.
We can design and create your website and written content to optimize your ranking in search engines so you don't have to. We manage and maintain the ongoing process of getting found in search engines.
Search Engine Optimization
We need effective and efficient marketing for our business to grow. In a world of internet, search engine optimization (SEO) is an important slice of the marketing cake. SEO involves knowledge of the most searched keywords relevant to your business, and integrating those keywords into extensive written content.
It is important to keep content unique and relevant to your website. The words chosen to fill your creative canvas affect the visibility of your website in a search engine's unpaid results. This brings new traffic to your website organically. Having a nicely written blog with regular posts or product pages with detailed content are a great way to get your content ranking.
SEO is more than the content. It involves structural and technical components that are essential during the website design. The architecture of your website and the content are part of your SEO score.
Content Marketing
Your website should always have fresh content written specifically for search engine optimization. When someone enters a search in Google, they are actually searching Google's index of the web. Relevant content magically appears! How does this work?
This is made possible by metaphorical spiders that crawl the web by way of a trail of connected links, and index content according to keywords, importance and relevance. When a search query is performed, the programs sift through the indexed content using an algorithm to decide which content to reveal and in what order.
Google has a formula to rate the importance and relevance of content. The formula includes the number of links that point to it, and the quality of written content that appears on it. If Google thinks your content is relevant and important, you will be on top of search results.
The key is to write about what you do and love all the time. Essentially, your written content is advertising. While almost everyone can write, we cannot all write for search engine optimization. SEO requires extensive knowledge of the algorithms used by search engines, and an amazing talent for writing.
Tips
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Maintaining fresh relevant content makes search engines like Google value you more.
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Blogging is an opportunity to write more keywords.
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Blogs are shared frequently, creating more links to your website.
We Write!
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We write and maintain your blog.
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All content is tailored for search engine optimization (SEO) and to meet your needs and style.
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We increase the importance and ranking of your website on search engines like Google.