Ground Werks Tree Removal
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Landscaping Vision
Ponds and Lakes
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Ground Werks is a unique landscaping and exterior construction company that specializes in a large number of services that extend far beyond the traditional landscaping company. Outdoor projects, such as fountains, dredging, lake and pond maintenance, driveways, fences, ground clearing, landscaping and trees constitute a majority of the services offered.


Developing a customized website to feature the wide scope of services with multiple lead funnels throughout was an important part of the marketing strategy. Ground Werks required an expansive website on a short timeline with the ability to develop and increase content over time with added landing pages and the capacity for a future blog.


SEO and content were critical pieces to the web build and critical for the performance of Google Ads. Social media was an added feature of great importance for Ground Werks, as they desire to build a following on Instagram for branding purposes; therefore, the Instagram feed was embeded into the site.    

Discover Ground Werks and their unique website at:



Crystal Ballroom is a leading wedding and event venue franchise with 13 websites, 12 venues and growing. The excellence, elegance, services and the ability to make dream events affordable sets Crystal Ballroom apart from the rest.


While an internal marketing team manages almost every component of their extensive and aggressive marketing campaigns, search engine optimization, and written content for landing pages, blog articles and vendor articles for their vendor membership program are an important piece of their marketing strategy that Cake Advertising has the expertise to provide. 

Each venue website receives monthly website updates to the content, structure and technical components, four monthly blog articles, and professional vendor articles as needed. Crystal Ballroom has a passion for creating happily ever afters and making dream celebrations come true. Cake Advertising has a passion for writing the stories that help the world discover them.

Discover Crystal Ballroom wedding and event venues and their unique content at:

Crystal Ballroom

The Crystal Ballroom

Crystal Ballroom on the Lake

Crystal Ballroom at Sunset Harbor

Crystal Ballroom at Veranda

Crystal Ballroom Brandon

Crystal Ballroom Clearwater

Crystal Ballroom North Tampa

Crystal Ballroom BeachPlace

Crystal Ballroom Ocala

Crystal Ballroom Saint Augustine

Crystal Ballroom Lake Mary

Crystal Ballroom Rock Hill

Crystal Ballroom
Crystal Ballroom
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Crystal Ballroom Vendors
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Crystal Ballroom
Code Red Fishing Charters
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Fishing with Kids
Inshore Fishing Charters
New Smyrna Fishing Charters
Catching Bull Redfish

Code Red Fishing Charters

Code Red Fishing Charters offers a one of a kind fishing charter experience out on the redfish honeypot, Mosquito Lagoon. Creating a website that conveys the down to Earth personality of Captain Matt Lee and the thrill in the adventure on his fishing charters is paramount to creating online presence and the ultimate marketing strategy. 


Search engine optimization ("SEO") is critical to ranking on search engine page results ("SERP's") and getting found on the world wide web. Code Red Fishing Charters wanted to create a strong online presence and build their online real estate to dominate the block with relevant images and blog articles. The website has multiple lead funnels, features Instagram posts, promotes sales and hosts quality and relevant content. 


Discover a fishing adventure at Code Red Fishing Charters and their stellar website at: 

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